Introduction to Custom Meta

Custom meta (a.k.a custom fields) in MBR CRM allows you to store an unlimited amount of information about a contact.

Using them effectively can allow you to do some really cool things and send super personalized content.

What is Custom Meta?

Custom Meta and Custom Fields are the same thing. The only difference is the name. The term Meta comes from Metadata.

Where do I See Custom Meta?

You can view a contact’s custom information by looking in the custom info tab in a contact’s record.
Introduction to Custom Meta

Where do I See Custom Meta?

You can add custom meta information in many different ways!

  • Add it Manually

You can add metadata manually by using the UI in the contact record.

Introduction to Custom Meta

  • Add it Automatically

You can add metadata automatically by using the “Edit Meta” action in the funnel builder.

Importing Custom Fields

When mapping your fields from a CSV while importing your contacts, you can choose to import additional fields into the metadata.

You can do this by selecting Add as Custom Meta from the field’s dropdown menu.

Introduction to Custom Meta

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