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How to Setup a Lead Magnet Download Funnel in 7 Steps

Learn How to Setup a Lead Magnet Download Funnel in 7 Steps!

A Lead Magnet is a great way to turn cold traffic into warm traffic (traffic that spends money). By providing value ahead of asking for a deep commitment, you take the first step in the customer relationship.

This funnel will allow you to:

  • Set up an opt-in form.
  • Double opt-in a contact’s email address.
  • Deliver the lead magnet via.
  • Followup once the contact downloads the lead magnet.

1. Create Your Funnel

You are going to need to create a funnel. We make this process easy by having a template ready for you to install.

  • Go to Mbrcrm > Funnels > Add New
  • Select the Lead Magnet Download Funnel.

How to Setup a Lead Magnet Download Funnel in 7 Steps

2. Rename Your Funnel

Give your funnel a new name related to the lead magnet you are giving away.
How to Setup a Lead Magnet Download Funnel in 7 Steps

3. Add Your Lead Magnet

Upload your download to the WordPress media folder.
How to Setup a Lead Magnet Download Funnel in 7 Steps
Copy the link to the file.
How to Setup a Lead Magnet Download Funnel in 7 Steps

Paste the link in the link click benchmark near the bottom of the funnel.

How to Setup a Lead Magnet Download Funnel in 7 Steps

4. Add the Download Link to Your Emails

Copy the link from the link click benchmark.

How to Setup a Lead Magnet Download Funnel in 7 Steps

pen the email titled Send Lead Magnet. Repeat this following process for the email titled Send it again.

How to Setup a Lead Magnet Download Funnel in 7 Steps
Add the download link to the email.
How to Setup a Lead Magnet Download Funnel in 7 Steps

5. Edit Your Email Copy

Go through all the emails in the funnel and edit the copy to reflect your message and lead magnet. Make sure all your emails are set to ready once you have edited them all.
How to Setup a Lead Magnet Download Funnel in 7 Steps

6. Embed Your Opt-in Form.

At the top of the funnel open the Web Form benchmark. Copy the shortcode
How to Setup a Lead Magnet Download Funnel in 7 Steps
Past the shortcode on a page, in a sidebar, or wherever you want to allow people to opt-in.
How to Setup a Lead Magnet Download Funnel in 7 Steps

7. Activate your funnel!

Switch your funnel to active and click update!
How to Setup a Lead Magnet Download Funnel in 7 Steps

All Done!

Your funnel is now set up. Start sending traffic to it and start delivering your lead magnet!

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