In an effort to protect the privacy of its citizens at home and worldwide, any business that collects the contact information of European citizens, regardless of geographical location MUST comply with the GDPR. (General Data Protection Regulation)
Disclaimer: We are not lawyers, we are marketers & developers. You should always consult your lawyer before making decisions with legal implications. We will not be held responsible for any violations levied against you as a result of implementing strategies in this article or use of the compliance tools provided by the MBR CRM WordPress plugin.
The Rules of GDPR:
- Your business address and phone number must be present in the footer of every marketing & transnational emails sent on behalf of your company.
- A clearly labelled unsubscribe link must be in the footer of every email.
- You must honour any unsubscribe requests across all your marketing en-devours.
- Subject lines must not be misleading, and information contained in emails must also not be misleading.
- All emails must be confirmed before they can receive marketing.
- Contacts can make a request of informant in which you as a business must disclose any information you’ve collected about a contact.
- Contacts can request that you delete or anonymize any information you’ve collected thus far.
- Contacts must give explicit consent before you can legally send them marketing.
See below how you can implement MBR CRM tools to make this process easy.
Enable GDPR Features
You can enable MBR CRM’s GDPR feature set by going to the Compliance settings tab and selecting Enable GDPR Features.
You can also enable Strict compliance by enabling the last option to not send emails without consent. This is recommended if you are a business based in the EU.